So this pains my #TeamShield heart, but the Nike rebrand can now officially be declared a failure in every way, right? I know we can zero in on some positive developments (cleaned-up Block I, the aforementioned Shield), but the goal was to stop each individual sport from doing its own separate thing, which in turn was separate from what the University as an institution was doing and now we're.....right back to doing that, in perhaps even more pronounced ways (basketball and football have maybe less in common than ever before when it comes to how they look).
I will give all of us armchair designers a bit of credit that we saw the fatal flaw - the font - from the outset, we just perhaps didn't see how quickly it would cause things to unravel. It can't be stressed enough that when we don't have much else in terms of a visual identity, the font HAS to be something that people want not just to use, but use in a lot of different ways.