Illinois Football Uniforms

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#251      
the juiceman cometh
Per the university marketing website, new orange is PMS 2026C

marketing.illinois.edu

Color - Brand Guidelines

In addition to representing the university, our colors were chosen with accessibility and differentiation in mind. Jump to Web Color Primary Colors Illini orange and Illini blue are central to our brand identity and should be the dominant colors used in university designs. Research shows orange...
marketing.illinois.edu marketing.illinois.edu

Edit to say I think I prefer the new shade honestly
 
#252      
the juiceman cometh
For sake of comparison, old:

DxJS3TgWoAEaqQN.jpg_large.jpg


New:

3750a76f0b5b611c779130b337da0d56.jpg
 
#257      
ILL_INI
"Hail to the Orange" sounds like some sort of homage to Syracuse. #MarketingFailure
 
#269      
Fighter of the Nightman
dbeverly26 said:
Love the color, hate the font. Not that I'm particularly fond of the one we got out of the big Nike rebrand, but "credits from a W**dy *ll*n film" doesn't excatly convey athletic prowess.
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Everything should be written in the font of one of our two basketball throwbacks if you ask me! Both so cool, and recruits/non-fans clearly love the look.
 
#270      
the juiceman cometh
dbeverly26 said:
Love the color, hate the font. Not that I'm particularly fond of the one we got out of the big Nike rebrand, but "credits from a W**dy *ll*n film" doesn't excatly convey athletic prowess.
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I probably don't hate it as many as most, but am not a fan of our mind numbing variety of fonts. We have too many fonts. We need fewer, not more fonts. If we're introducing this font, we should simultaneously retire the 1LL1NO1S font.
 
#272      
Battle89
dbeverly26 said:
Love the color, hate the font. Not that I'm particularly fond of the one we got out of the big Nike rebrand, but "credits from a W**dy *ll*n film" doesn't exactly convey athletic prowess.
Click to expand...
Font looks like something from circa-1975 Sesame Street.
 
#274      
redwingillini11
Alright, so, were they planning on dropping all of this today, or did Robert / the reply let the cat get out of the bag?

Also why are we announcing this now if we are stuck with the old uniforms in the old colors for another year? This seems a bit sloppy for my liking...
 
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