Yes...troubling. We're in the stage of NIL that you can claim anything and there is very little actual data out there. Seems we're taking the accurate/honest approach from the way we've quoted the semi-legit tracking systems and how we compare to other schools (vs. the unverifiable claims or special circumstances where you're a rapper or pro's kid or already a viral social media star). In a few years maybe kids will know more (or be able to ask those before them what coaches/boosters claimed vs. what they actually saw), but for now it's the wild west.
So grand claims will have big short term returns, but might backfire down the road. I think if I was the coach/AD I'd quote the comparison data out there, but also play the bold claim game for now....guess that's why they're getting paid big $ to navigate this world.
Hopefully we can find the right balance to bag a few 5 stars of our own soon....
The idea that somehow we're being honest with the recruits and the rest of our recruiting rivals are not seems fanciful to me.
There's never going to be anything approaching complete data. If a player wants to ink their deals outside of the preferred agency/portal of the university, they can. Even the people running the portal are likely under an NDA that prevents them from releasing details of the deals. Earlier someone suggested that the current players would be giving the straight scoop to the recruits about how they are doing. Possible either way in my opinion.
Things that can be observed (not data) are media impressions (television, radio, and print ads) and social media pushes. So how many tweets does Kofi do for a sponsored product? How about the Arizona guys? Some of these sorts of payouts are almost formulaic. You promote our product we'll give you a penny per follower. (no clue if that's even close to accurate).
Driving around town, you'll see Kofi on a couple of billboards. Boswell could see that. Lville suggested some time ago that Kofi had a new car via NIL. Boswell could certainly see that. Kofi knows what OSF paid him but no one else is necessarily privy to that. Of course, Kofi could tell them, could show them the bank deposit, etc.
What did Boswell see when he drove around campus and the area? I truly have no idea.
As I've constantly harped on (and others) NIL success will be based on enthusiastic alumni overpaying for endorsements. It won't be based on the actual value that the player brings. Think of Dee Brown, arguably the most marketable personality to ever suit up for Illinois. What sorts of endorsements did he get around town after he graduated? His name was still very hot, but businesses just don't see the money they pay for an endorsement really generating increased revenue.
Sorry for the long rant. I was really hoping that NIL would level the playing field for us. I'm not feeling like it has.