Illini2010-11
- Sugar Grove
I agree with a lot of what you are saying, and you definitely need a fun vibe and winning. Some of the Iowa comparisons are a bit hard to compare back to us. You mention they have a great tailgating vibe, but they have had a very long tradition of winning as well. Going back to when Hayden Fry began coaching in 1979, Iowa has only missed making a bowl game ten times (35 bowl games) and have bowled in 21 out of the last 23 years! Illinois has only gone bowling 17 times in that same time period. These things do go hand in hand.Put me in the camp that we firmly need BOTH, and many fans on this site are severely underrating how much the "fun" aspect matters for not just attendance, but the reputation of the program. I have tailgated countless times in Iowa City with my friends, and people in the community rearrange everything in the fall just to be part of the tailgating and partying on college football Saturdays. People who literally DON'T LIKE THE HAWKEYES (like me!) still have a great time and don't pass up a chance to get in on the action if they don't have other plans.
While we need to keep improving on the field, we also need to continue the great efforts under Whitman to improve the gameday experience. People going to Wrigley are not just there for the baseball being played by the Cubs ... we need at least a fraction of that at Memorial Stadium. Any one idea might get talked down as silly by some here, but that is part of the problem! As one small-scale example, have an annual brewery day for one game, where Central Illinois breweries set up tents and create a bit of a "Beer Village" in part of Grange Grove or some surrounding area. Don't have it be a one-time gimmick, turn it into an annual fall tradition that is famous throughout Central Illinois. Have 2-3 of these with different themes per year. We need SOMETHING in our tailgating/gameday scene that definitively distinguishes the fan experience from other schools. People underestimate how many casual fans that ropes into attending at least one game per year, and word spreads that "going to an Illini football game" is just simply a good time in and of itself.
When the Cubs were very bad, their attendance dipped substantially as well. There was no amount of gameday/bar crawling/tailgating atmosphere that was going to change that.
I am firmly in the camp that everything starts with being able to field a competitive product, first and foremost. I honestly do not believe there are any tailgating adds that will stick for increasing long-term stadium attendance without being able to field a competitive team first. If Illinois consistently starts winning, I guarantee that the gameday experience will also improve. Until then, anything the DIA does for tailgating, etc. will be largely seen as a gimmick to the casual fan, especially those that live in the burbs of Chicago and St. Louis, IMO. It is simply too hard to justify driving 2.5+hours to watch a bad product on the field when there are many other options of things to do on a Saturday.