Fighter of the Nightman
- Chicago, IL
While I AGREE with the bolded 100%, extensively studying the TV ratings the last several years has led me to two undeniable conclusions:Is "we" the fans or Illinois? If it's Illinois......
If Illinois scheduled, say Ole Miss, it would be on prime viewing. EIU, not so much. So Illinois does have a choice. Illinois alone is not a top draw for viewership, they know this.
1. We are way too hard on ourselves. The ratings for 90% of programs simply depends on when they play and on what TV channel they play. When Illinois gets on a decent channel, we don't perform markedly worse than other programs that many here probably assume are light years ahead of us ... holding everything else constant, we are actually often in the ballpark of the Wisconsins of the world.
2. On that note, though, there really are only a handful of programs that BY THEMSELVES bring undisputed value. In other words, I would argue these are the only programs that MAKE a TV slot ... they don't just make it better, they are take a crap slot (11:00 am on BTN) and make it a ratings draw, or they take a prime slot (11:00 am on FOX) and turn it from good to great. I honestly believe the list is this short from the data I have reviewed:
- Texas
- Michigan
- Ohio State
- Notre Dame
- Alabama
- Georgia
There is a next tier of programs that deliver exceptional ratings (significantly above the Illinois/Wisconsin tier), but they cannot by themselves push a BTN rating above 1.5 million or increase a prime FOX/CBS/ABC slot from 3 million to 5 million. It's a much longer list, so I might even forget some teams:
- Penn State
- LSU
- Oregon
- Florida
- Texas A&M
- Tennessee
- Florida State
- USC (yes, you would be surprised)
I think everyone else is bringing their own fan base (which can obviously vary by program significantly but not likely to cause millions of viewers in difference) and only marginally more than that. Programs that people often associate with rabid and/or larger fan bases like Clemson, Nebraska, Oklahoma, etc. actually do not provide the same monster ratings as the ones above.
And before anyone looks at some lazily assembled "college programs by average viewership last year" list to refute me, those are SO skewed by one or two matchups, and it does not look at the details of the channel or opponent at all. Some funny examples from last year:
- Navy and Oklahoma both averaged 2.62 million viewers per game ... but Navy played in ONE game vs. Army that had 7.18 million viewers.
- Indiana averaged 1.26 million viewers last season compared to only 993k for Illinois ... but Indiana had 4.65 million vs. Ohio State, 3.55 million vs. Michigan and 3.4 million vs. Penn State. They never even cracked 500k viewers (less than half of their average!) in any game outside of those three, lol. If you remove those three opponents from both teams' schedules, Illinois still averaged 770k, while Indiana averaged nearly HALF of that with 396k.
- An example of how BTN and FS1 can just be graveyards are the following games with programs I am sure people would argue are "really different" as far as viewers. Purdue drew 343k vs. Fresno State on BTN, Iowa drew 561k vs. Utah State on FS1 and Penn State drew 693k vs. UMass on BTN. Those really are not that different.