redwingillini11
White and Sixth
- North Aurora
It may not seem like much, but I think the 2023 uniforms were our "entire new look" that was promised. Bielema wanted a simple classic look for his program, and this is the end result. Bielema had temporary adjustments fixing the helmet early in his tenure when we were still on the Lovie set, and 2023 is the "permanent" change that was talked about. I highly doubt we will be getting new football uniforms again until it is clear we are extending our contract with Nike in 2026 or we get a new outfitter at that time.The above comment is from December, but is the bolded/underlined true?
I thought this was the year that we're getting our new, more permanent unis and branding, i.e., not just added shoulder stripes like in 2023, but an entire new look. Is that not the case?
You can expect a throwback of some kind to make its debut this year though....
As far as the soft rebrand, I also expect there is nothing imminently going to drop. I also see this as perhaps something that gets taken care of when the new licensing deal comes around in 2026. Right now, there is a divide in what the visual identity of Illinois athletics should be. You have Team Shield, which is more of the olympic sports like tennis, track, and even baseball and softball. Then you have Team No-Shield, which is mainly football and basketball. Each of these programs / coaches have strong preferences, and while the athletic department has let each program do what suits them, it means that there is not a consistent look across all the programs. My guess based upon what I heard is that they will plan to do a soft rebrand (not as drastic as 2014) to find a way to have a consistent brand while trying to keep both ends of the spectrum happy. And like I said, I don't think they are rushing to do this, but know that it has to be done in the next few years before you can't recognize one Illinois team from another. (I tend to be on the side of more flexibility than consistency, but if you let things go too far you have the late 2000s era when there were different oranges being used across programs, which you just shouldn't have.)