(Would we have any alternate colors? Basically, would we have a blue version as well as the orange?)
For the helmets? No. The idea is that the orange mirror becomes a representative icon in the same way the Michigan helmet is, or the Indiana basketball clown pants or whatever.
The insight behind the Oregon concept comes from Nike's expertise in shoes, where the fundamental design is in the pattern, and then you can break it down into all sorts of different colorways. You can have the classic all-white Air Force One, or you can have some special edition ostrich leather version in collaboration with some designer, or tye-dye or whatever. Bringing that concept to football uniforms was damn cool in 2006.
But as the years go by it starts to fall apart when first of all you're limited by your school colors in a way you aren't with sneakers. Those Oregon uniforms would probably look pretty cool in blue and gold or red and white or whatever, but that just doesn't work. And then when you're constantly switching up the template, nothing has the time and the breathing space to become a classic icon the way Air Force Ones or Adidas Superstars or various Air Jordans are.
So you wind up in a very limited palate just doing new for new's sake and it leads you into ridiculous places that are just ugly and trying too hard, and the novelty of being the new recruit or the new freshman class that gets to lace up the fresh new gear has completely worn off. No one is excited by this stuff anymore.
Like honestly, what on earth is this?
That isn't cool. At all. That just glows with effort.
I might be way off with my specific idea, but I'm certain that the next great innovation that gets the young people excited will leave the something-new-every-week "uni swag" behind.