recruiting is 99.5% sales. you are selling yourself, the school, the team , the college experience at State U.
may of us in sales have learned what it takes in your industry to close. it includes telling the truth 100% of the time, never lie because it is too easy to get caught , and yet still over promise. Figure out a way later to deliver on that promise. If selling to more than one person , determine who is the real decision maker and focus on them - often it is not the 18 year old lad, but his mother or father or his coach.
What in the world did Zook tell these people ?
was he just such an awesome in person speaker in one on one situations that he was magic?
He just didnt strike me as that kind of person when on TV, in front of a group. To be fair, he had a larger than life persona as a tough guy, but he didnt come across as "magic"