Look, the biggest over-expenditure is at the administrative level at basically every university nation wide. Asking athletics to pick up
these shortfalls while not willing to look in the mirror at costs is absurd. Keep building, keep levels of admin. at "the federal government"
levels, keep bumping up tuitions while reducing the number of families who can afford college all are killing higher ed.. this is bigger
than sports folks. in fact, primary sports (men's football and basketball) are the only thing keeping some of these schools afloat. Give
these universities a budget and make them trim the fat with layers of administration and faculty being the place to start.
I once worked in admin at Stanford and often looked around the office wondering 'what does this person do?' I was told that after 5 years you're unofficially tenured, no matter how bad you are at your job. Also, so many schools use adjunct instructors, contractors basically, who make a pittance.
Unfortunately ballooning non-teaching staff numbers has become a problem at the el-hi level as well, where we pay much more per student than other countries for lesser outcomes.
Sports were supposed to be part of the mission of universities to produce well-rounded, broad-minded indivduals, educted in a wide range of subjects for the fullest understanding of our world. You know, to become good citizens, improve society, etc. A very quaint idea now.