Long time no see fellas. Had a moment of clarity on this subject and thought this was the right place to put it.
The notion that the Big Ten ought to carve up the Pac 12 has the whole thing entirely backwards. The contest to shred all tradition and rootedness from college sports in order to create the most valuable rights package for the next TV rights deal and blanket the most valuable recruiting territory in the country to create a football conference to end all football conferences is over, it concluded today, the SEC has won.
Luckily, the SEC (and the rest of the Power Five) has been playing the wrong game this whole time and they've left themselves exposed.
The Big Ten and Pac 12 ensure their mutual doom fighting to the death trying to play that game. The opportunity lies in working together, and seizing this rare opportunity.
Start with two premises, both of which are totally rejected by the emergent SEC project:
1. Tradition, broadly defined, is what separates US college sports from every other minor league on earth, it is the secret sauce, the thing from which the super-brands emerged.
2. There is more to college sports as a business than the elite handful of football programs.
With those as your starting point, the grand traditions of college sports and the demands of modern commerce and marketing are no longer in tension. Here's what you do:
1. The Big Ten and Pac 12 absorb the remaining Big 12 teams, and combine to form a single entity strictly for the purpose of selling media rights.
2. Since these conversations are always about hypothetical divisions anyway, here goes:
Pac 12 West
USC
UCLA
Stanford
Cal
Oregon
Oregon State
Washington
Washington State
Pac 12 East
Arizona
Arizona State
Utah
Colorado
Texas Tech
Baylor
TCU
Oklahoma State
Big Ten West
Illinois
Northwestern
Wisconsin
Minnesota
Iowa
Iowa State
Nebraska
Kansas
Kansas State
Big Ten East
Michigan
Michigan State
Indiana
Purdue
Ohio State
Penn State
West Virginia
Rutgers
Maryland
(Four time zones, four divisions, you do the math TV scheduling-wise)
3. I'd avoid it if I could, but the winners of these divisions will play in conference championship games.
4. The winners of which will meet in the Rose Bowl Game, played between these two conference champions every January 1 at 3:30 PM like God intended.
5. These leagues will exit the College Football Playoff, which will be left as a rump, regional competition. But will be happy to discuss any post-bowl opponent for the Rose Bowl champion.
6. The combined entity will mandate that all games must be played at campus sites (or the usual home stadia of its teams). They will not serve as opponents for one-offs in Atlanta and Dallas.
7. Use the NIL rules to redirect as much of the combined entity's revenue to players as you can, particularly in basketball, baseball, soccer, and hockey (at least for the Big Ten side).
The SEC (and ACC who are probably trapped on this path), are engaged in a race to the bottom to dominate one region in one sport. They will succeed.
The two conferences who have always been likeliest to at least consider the less cynical view of the college sports world need to have the courage of their convictions enough to place their bet on a nationally dominant entity in everything else. We've entered the nuclear war phase in college sports history, and the only winning move is not to play.