The whole issue here - which seems to be asst. coach making a promise that was outside his ability to keep, an NIL group not following through on the coach’s promise, and a player coming to the realization that he wasn’t going to get the money he thought he was promised - comes from a convoluted system where the NCAA refuses to allow student-athletes to be treated as employees of the schools. They insist that these student-athletes be treated like any other students, but then create rules where these student-athletes are treated differently from other students.
To whit, if I decide to go study physics at School A partially because they have a theater club that I’m interested in and because a friend’s uncle says I can work part time at his office for a little extra money, but then the theater club dissolves for lack of funding, the friend’s uncle tells me that he can’t afford to pay me but would be happy to let me keep working at his office as an unpaid intern, and I miss my high school girlfriend, I can transfer to School B, no questions asked, enroll in classes as soon as the school lets me, take the lead roll in Death of a Salesman, and go work the cash register at the school bookstore, with no penalties, impediments, or obligations to my prior school.
The courts have repeatedly ruled against the NCAA for the rules they’ve tried to erect on preventing student-athletes from being treated like other students, in preventing them from moving from school to school and engaging in any of the other activities other students are allowed to engage in, and instead of just just hiring kids to play on the school football team the same way they might hire them ti work at the bookstore, work for the radio station, work at a lab, etc, they create this Byzantine NIL system and then complain about how “greedy” the kids are.