I'll be the first to say to take this worth a grain of salt, and the list below is just for fun! Not only does your rating depend mostly on where the networks place you, but there are also multiple games (e.g., on Peacock or ACC Network) where a rating is unavailable and thus does not factor into a team's average.
With that said ... average viewers per game for each Big Ten team through Week Five (in thousands).
USC: 4,606
Michigan: 4,530
Nebraska: 3,114
Ohio State: 2,884
ILLINOIS: 2,064
Minnesota: 1,987
Penn State: 1,871
UCLA: 1,665
Oregon: 1,582
Purdue: 1,309
Iowa: 1,303
Rutgers: 1,055
Washington: 931
Michigan State: 829
Maryland: 526
Northwestern: 526
Indiana: 520
One example of how these can be misleading below, using Minnesota:
1,825 vs. North Carolina (Thursday night on FOX)
N/A vs. Rhode Island (Peacock)
632 vs. Nevada (BTN, but "shared" rating with Michigan State vs. Prairie View A&M)
1,892 vs. Iowa (NBC)
3,600 vs. Michigan (FOX)
For one, it is very difficult to tell what value Minnesota inherently is bringing, as its biggest draws are with two teams that draw well by themselves - Iowa and especially Michigan. Secondly, its most "representative" rating is the 632k on BTN, but it was on at the same time as the MSU game ... so which team is more "responsible" for that rating? Third, I am willing to bet Minnesota/Rhode Island on Peacock had VERY few viewers, haha ... and it is currently not dragging down Minnesota's average one bit, as it's not publicly available.
So ... you can't really tell one thing about Minnesota's "brand" from this stat.
And that's why I think everyone should be very skeptical when they see lists like this.
